Penny is a smart personal assistant aimed at helping the direct sales industry streamline their workflow. They came to us with the unique challenge of taking their extensive offering and simplifying it into an entertaining video for their launch with Isagenix.
Commercial production that yielded thousands of new sign ups for the new brand.
The Penny team had some specific talking points that they wanted to convey. We turned that into a simple and very effective script for a video that could deliver that messaging.
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Penny App
Our approach
The Penny team had some specific talking points that they wanted to convey. We turned that into a simple and very effective script for a video that could deliver that messaging.
The Penny team had some specific talking points that they wanted to convey. We turned that into a simple and very effective script for a video that could deliver that messaging.
02
Storyboarding
To ensure that the Penny team knew exactly what they were going to get, we storyboarded the entire commercial to make sure we were all on the same page.
03
Film production
Production: Shot in a single day, adhering to the strictest Covid19 precautions, we were able to capture the entire spot without any surprises.
04
Post Production
Complete with animation, graphics, editing, color grading and sound design - the entire post production process was done remotely via Frame.io
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